Using prestigious international projects as examples, the book explains the working philosophy and approach of the seele company, which stands for innovation in construction and customised solutions using the materials of glass, steel, aluminum and membranes like few other companies. This publication focuses on describing the development and implementation processes a construction project entails. A dialogue with various parties involved in planning continues throughout the entire book in joint discussions and interviews, moderated by DETAIL, but also in comparisons of articles by various authors on the same topic.