The everyday city is the experience of residents and users; the planned city is the policy area of government, social organizations and their professionals. Two opposing worlds, it seems, which on a careful look turn out to be intertwined. Politics, government, housing corporations and welfare work have a strategy of grand social goals; the citizen does not so much oppose them, but reacts tactically and draws his own plan in everyday life. The careful analyses in this book of everyday life in the city district, of the way in which residents appropriate a place and create a "home," and also of the way in which institutions formulate their stakes with branding, lifestyles and living environments, makes it clear how complex the everyday and the planned interact in the city. And that provides starting points for meaningful professional action. With contributions by: Karin van Dreven (on the core values of a corporation, Willem Frijhoff (on Michel de Certeau), Pierre Mayol on the neighborhood), Hans Mommaas (on the strategic handling of the everyday), Maarten Königs (on branding and identity), Jeanne van Heeswijk (about the Blue House), Ivan Nio (about lifestyles and living environments), Bianca Seekles (about Le Medi), Neeltje ten Westenend )about a different perspective on high living), Arnold Reijndorp (about space for place) and Leeke Reinders (about home and about branding). And finally Arnold Reijndorp on the professional in two worlds.