How can design help to make PR events unique and compelling occasions? For the first time, Happening! Design for Events sets its sights on the total design of PR events and uses selected projects to show that there is virtually no limit to the influence and variety that are possible in this area. Exciting and innovative concepts from the designers provoke and potentiate the mix of artistic end in itself and economic persuasion that underlies PR events like product presentations, pop concerts, and cultural exhibitions. The results not only convince potential customers they are a must for everyone involved in organizing big international events. Happening! surveys thirty projects by international companies and design firms including Nike Brand Design and 3deluxe and devotes eight pages to each, with photographs, drawings, and texts by prominent authors. Interviews with the designers close out the book.