Marks of excellence : the history and taxonomy of trademarks
The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks.
Marks of excellence : the history and taxonomy of trademarks
The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks.
type
note
Met lit.opg.
1e dr.: 1997
additionalType
associatedMedia
foto's, tek.
carrier
conditionsOfAccess
beschikbaar
datePublished
description
The text covers every aspect o ...... nd all kinds of picture marks.
@nl
identifier
inLanguage
isbn
0-7148-3838-1
name
Marks of excellence : the history and taxonomy of trademarks
@nl