The e-culture fair goes beyond technology or commercial needs. ~Where is it going with the knowledge economy in the Netherlands? The discussion about this goes beyond technical innovations; developments in the creative field are at least as important. The innovative e-culture fair is a unique event where international projects from the cultural sector, business, science and education come together. In addition to scientists and commercial product developers, the cultural sector also has ideas about people's needs in the future. Often, modern technologies only reach citizens when a company sees commercial advantage in them. The e-culture fair puts people at the center and goes beyond technology or commercial needs.~The creators of the exhibits themselves present. They explain their ideas, show the results and offer visitors the opportunity to try everything out for themselves. This can be done in the different zones: My-Mode, Toys4Us and Mobile Home. Each zone highlights relevant developments in the field of new media from a different angle.