This is a book for designers and others involved in product development. It gives eight examples of companies that have their product development influenced by an environmentalist and a design consultant. The goal is to reduce toxic emissions, less waste, less depletion of scarce materials and lower energy use. This can yield improved market position, increased productivity and continued profitability. Case examples include: plant tray, office chair, hot beverage dispenser, face mask, seating, duo swing, dashboard and gas cooktop.