This publication offers an overview of Nacho Carbonell's work in the first seven years after his graduation from the Design Academy Eindhoven. His exhibition at the Groninger Museum marks a good time to take a substantive look at the rationale for his practice. Laura Chan writes about follies, Thomas Jellis about the importance of collaboration, Veerle Devos describes Nacho's career and Li Edelkoort talks about his use of materials. The texts do not illustrate the image, but describe aspects of professional practice. The images and texts illustrate each other: in this way, the reader can discover interrelationships between techniques and forms and materials that would not easily be made before. Nacho Carbonell studied industrial design at the Spanish university Cardenal Herrera CEU. He then continued his studies at Design Academy Eindhoven, where he graduated cum laude in 2007. That year, he immediately won the Grand Prix SEB at the Design Parade (Villa Noailles, France) and in 2009 he was elected Designer of the Future at Design Miami. Rossana Orlandi picked up his work early on and since then she has shown it every year with great enthusiasm, including at the Salone del Mobile in Milan. The Groninger Museum, which has collected his work from the beginning of his career, made his first museum retrospective (Nov. 2014 - April 2015).