Overhanging awnings, signboards, sidewalk displays and austere interiors were once typical of stores in Amsterdam. However, the appearance and interiors of the stores have undergone major changes in recent centuries. Clé Lesger describes these in connection with developments in architecture, technological innovations and the rise of department stores and other large-scale shopping facilities. The wishes, preferences and purchasing power of shoppers also play an important role. In addition, Lesger shows, the locations of stores traditionally connect to patterns of accessibility in the city. These, in turn, are linked to the structure of the street network as established during urban expansions and other major interventions in the urban landscape. Only in the second half of the twentieth century, with the emergence of modern shopping centers in the newest suburbs, did a fundamentally different shopping pattern emerge from that of the pre-war parts of Amsterdam. The many illustrations and maps in the book also beautifully depict the changes.