Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the Nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public space -- Legacy : the implications of the Nazi brand -- Hitler our contemporary : brand heritage, the reich as power brand -- Was Adolf Hitler ahead of his time? : a review of comparative self-presentation -- Epilogue : the Führer and the Donald : the ghost of a resemblance?