When The New York Times compared Amsterdam-Noord to Brooklyn and placed it at number three on their annual list of undiscovered gems to visit, Massih Hutak was concerned. Because now the neighborhood was hip, but he noted that at the same time more and more residents and entrepreneurs were getting into trouble because of the ever-increasing rents. They were not benefiting from the investments that were now being made in the neighborhood. This happens not only in Amsterdam, but all over the world. San Francisco, Los Angeles, London, Paris and Berlin, everywhere he saw the same phenomenon: the original residents are rapidly being replaced by new, often young residents, with higher incomes. Hip coffee shops are taking the place of the old fruit and vegetable vendor. Expensive houses for the happy few are replacing affordable rent. Gentrification, it's called, and it's not a natural phenomenon, but the result of policy. Witnessing the changes in his own neighborhood, Massih Hutak went looking for how it works, and for an answer to the question of how cities can grow and old and new residents can live together. Because the city should be a place for everyone.