Why are we condemned to live in mass cages, multiplied to towers and slabs? Why should we want to live in profit-driven spaces that reduce our options in life to limited variations of the same basic floor plans? Where is our freedom? How can we Improve on this? Can architecture take on our egos and shape a future with more and more responsible options? (w)Ego investigates the freedom of designing and building our dream home in the dense city. (w)Ego explores the potential of desire-based design processes, prioritizing residents' wishes in the process of constructing and adapting housing and the city itself. It expands the possibilities of individual fantasy in a dense world by means of negotiation with our neighbors and the environment. In short, freedom and imagination meet responsibility and collaboration. Ego becomes (w)Ego. Moving from fear to curiosity, rigidity to adaptability, egoism to (w)Egoism, (w)Ego explores and pushes the limits of domestic architecture, looking for new ways to live together in density.