Benno Premsela (1920-1997) played an important role in many functions in the social and cultural life of the Netherlands after 1945. As a designer and initiator, he played a leading role in his field. He was also a great champion of the emancipation of homosexuals His shop windows for the Bijenkorf department store are legendary, his designs for the Loteklamp and the 'Besouwtapijt' are among the modern classics. The documentary Benno Premsela portrays his work and life. In archival excerpts, Premsela testifies to his ideas about social and sexual freedom. His way of looking at things can be seen in the slides, which he took all over the world. His views on contemporary art and the way artists saw him speak from his art collection. Martin Visser, Hans van Manen and others who experienced Premsela as a friend, colleague and connoisseur and promoter of art talk about him. Original music composed by Willem Breuker.